On July 22, 2026, Roadtrek Inc. announced that the company ownership had transitioned from Groupe Rapido to the US based Conestogo Partners, a private holding group anchored by consumer-durable manufacturers serving the outdoor recreation and leisure-mobility markets.
Roadtrek has been one of the best-known brands in the class B motorhome sector for more than 50 years, with patents covering a wide range of design and manufacturing elements and a brand loyalty spanning generations.
At its peak, Roadtrek market share accounted for 27% of all class B motorhomes in North America. The intellectual capital of the company, and the goodwill of owners spanning more than half a century of class B production, makes the Roadtrek brand one of the most recognizable in the industry.
Under the previous ownership of Groupe Rapido, Roadtrek manufactured some of the very popular Westfalia class B motorhome models for the North American market… some of these models will continue under the Roadtrek brand, with Westfalia dealers encouraged to continue as Roadtrek dealers.
A July 22, 2026 letter to the Roadtrek dealers across North America outlined the details of the acquisition – here are excerpts from that letter:
“Groupe Rapido acquired the Roadtrek brand in 2019 and supported the return of Roadtrek manufacturing in Cambridge, Ontario. Roadtrek recognizes Groupe Rapido for its stewardship of the brand and its contributions to rebuilding Roadtrek’s presence in the North American market.”
“Looking forward, the acquisition by a U.S.-based, permanent capital ownership group focused on outdoor recreation further strengthens Roadtrek’s North American focus and alignment with its dealer and customer network. The investment also provides Roadtrek with additional financial strength and strategic support as we pursue our long-term plans, including continued investment in our products, operations, and dealer network.
“Roadtrek will continue operating from its Cambridge, Ontario facilities under its current leadership team, with no changes to day-to-day operations. Our commitment to product quality and to supporting our customers, dealers, vendors, and other business partners remains firmly in place. Backed by new ownership, Roadtrek will continue building on the trusted name, loyal community, and commitment to service that have defined the brand for more than 50 years.”
Kylie Johnson, Marketing Manager for Roadtrek, added the following information for an article we ran in our trade publication RV Dealer News:
“The acquisition included the entire Roadtrek business, and our operations will continue from the same Cambridge, Ontario facility under the existing management team and with our established dealer network. We intend to preserve our dealer relationships and, wherever possible, work with current Westfalia dealers to transition them into the Roadtrek network. As outlined in our dealer communication, the primary portfolio change will be the gradual phase-out of the Westfalia brand in North America.”
“Roadtrek will continue operating in the ordinary course of business. While we may explore new territories and strategic financial opportunities as part of our long-term growth plans, we do not anticipate any material changes to our current operations. Roadtrek remains a Canadian company, and we do not expect the ownership transition itself to create any new tariff implications.”
“Looking ahead, one of our most exciting upcoming introductions is the all-new Roadtrek Rovik—our first purpose-built overland adventure van on the Ford Transit platform. The Rovik will make its dealer debut at the Elkhart Open House, where we will also introduce formal details and presentation materials for its available adventure packages. Roadtrek will be located along Executive Parkway near the RV/MH Hall of Fame from Monday through Wednesday.”
“With the support of our new ownership, Roadtrek is well positioned for continued growth, new product development, and the strong customer and warranty support our dealers and owners have come to expect.”
Read the RV Dealer News article here:
